"Rootin' for Newton" Campaign Now Underway In Earnest

NEW YORK, NY - February 24, 2010 - With the 2010 Iditarod set to get underway Saturday, March 6 in Anchorage, Alaska, Jamaican musher Newton Marshall appears set to build on the island's foray in winter adventure sports, and Jamaicans and supporters alike are being encouraged to take part in "Rootin' for Newton."  Persons can show their support for the "Rootin for Newton" campaign by visiting the Jamaica Dogsled Team website at http://jamaicadogsled.spreadshirt.com/.

Under the guidance of three-time Iditarod, four-time Yukon Quest champion and two-time ESPN/ESPY "Toughest Athlete" nominee Lance Mackey, Marshall is now in the final stages of his preparation for the Iditarod, known as "The Last Great Race".

Marshall, who had his start at Jamaica's Chukka Caribbean Adventures, is the first Jamaican and Caribbean musher to enter the race.  He has his sights set on building upon the success of the Jamaican bobsleigh team which first participated in the XV Winter Olympic Games in 1988 and skier Errol Kerr, Jamaica's lone competitor at the XXI Winter Olympic Games in Vancouver.  While Marshall will be a rookie racing the Iditarod, he has proven his qualifications, having completed the grueling Yukon Quest and winning the coveted Challenge of the North Award for best exemplifying the spirit of the Yukon Quest.

Mackey says working with Marshall and the Jamaica Dogsled Team has been a great experience, stating, "Newton has proven himself to be courageous and able to beat the odds as he did at the Yukon Quest.  I am proud to be part of the team that will see Newton complete the last great race on earth."

Marshall, one of Jamaica's newest sports ambassadors, is excited to be working with Mackey and has his sights set on blazing a trail in Anchorage. Marshall commented, "It is a real honor to represent Jamaica in this non-traditional sport, whose beginnings were in helping children.  It has been a pleasure working with Lance and given the grueling training, I am looking forward to making my coach's kennel and Jamaica proud."

"Jamaica has had a long and distinguished history in sports and it is heartening that a new ambassador has emerged in a non-traditional sport," said John Lynch, Jamaica's Director of Tourism.  "We wish Newton all the best as he takes on this endurance event, and, in the process achieve a feat no Jamaican or Caribbean national has ever done.  Jamaicans at home and abroad will be "Rootin for Newton" as he seeks to place Jamaica's name in yet another chapter in sporting history.  I encourage all of us to log on and lend our support," noted Lynch.

The Tourism Director said visitors to Jamaica can also get a taste of the dog sled experience at Chukka Caribbean Adventures in Ocho Rios, one of the island's major attraction providers.

The 2010 Iditarod begins on March 6 in Anchorage, Alaska and ends March 21 with the Awards Ceremony in Nome.

About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean's Leading Tourist and Convention Bureau by the World Travel Awards (WTA) from 2006 to 2009, while Jamaica earned the WTA's vote as the World's Leading Cruise Destination, the Caribbean's Leading Destination and the Caribbean's Leading Cruise Destination, also for the third consecutive year.

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.

For details on upcoming special events, attractions and accommodations in Jamaica go to the Jamaica Tourist Board's Web site at www.visitjamaica.com, or call the Jamaica Tourist Board at 1-800-465-2624.

About Jamaica Dogsled Team

The Jamaica Dogsled Team is sponsored by Jimmy Buffett and Margaritaville, WestJet Vacations, the Jamaica Tourist Board and Alpine Aviation, and is part of the Chukka Caribbean Adventures family. In addition to the mushers training and racing in Jamaica and North America, the team's dogs in Jamaica - a motley crew of mixed breed dogs found on the street or through the Jamaican Society for Prevention of Cruelty of Animals (JSPCA) - are part of the unique Jamaica Dogsled Team "Experience" and "Encounter," offered at Chukka Caribbean Adventures. Team membership for these dogs means a new and better life of care and meaning.  For more information, visit www.jamaicadogsled.com.

About the Iditarod

The Iditarod is a dog sled race that takes place every March in Alaska and is sometimes called the "Last Great Race."  The Iditarod trail goes from Anchorage, in south central Alaska, to Nome on the western Bering Sea coast, with each team of 12 to 16 dogs and their musher covering over 1,150 miles in 10 to 17 days. There is a northern route and a southern route; these are used on alternate years (north in even-numbered years). The first Iditarod race was run in 1973, on the 100th anniversary of the purchase of Alaska by the USA from Russia. The dog sled race commemorates the "Great Race of Mercy," a real race against time that saved lives threatened by disease.